Question
1: What will the following robots.txt file do?
•
User-agent: Googlebot
• Disallow:/*?
• User-agent: scooter
• Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It
will also allow the AltaVista scooter hot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages
It will also disallow the AltaVista scooter hot from accessing any page.
c. It will disallow Google from crawling any of the dynamically generated
pages. It will allow the AltaVista scooter bot to access every page
d. None of the above
Ans: b
Question 2: What
does the 302 server response code signify?
a.It signifies conflict,
too many people wanted the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process
Ans: d
Question 3:
Which of the following statements is correct with regard to the description
meta tag?
a. It should be about 50
characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use
the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
Ans: c & d
Question
4: State whether true or false.
The Yahoo Directory
listing is a free service for commercial sites.
a. True
b. False
Ans: a
Question 5:
Which of the following search engines or directories provides the main search
results for AOL?
a. Bing
b. Yahoo
c. Google
Ans: c
Question 6:
Which of the following statements is correct with regard to the images within a
webpage?
a.Images cannot be
spidered by the search engines
b.Important keywords related to the image should be placed in the ALT
text
c.Images should always be kept close to the top
of a webpage
d.Image maps should be used while including the images
Ans: b
Question 7:
Cloaking is a controversial SEO technique. What does it involve?
a.Increasing the keyword
density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from
the website visitors
Ans: c & d
Question 8:
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on
visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
Ans: a
Question
9: Which of the following can be termed as appropriate Keyword Density?
a. 3-5%
b. 2-3%
c. 3-4%
Ans:
c
Question
10: Google looks down upon paid links for enhancing page rank. If a website
sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text
link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow”
attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute
in the hyperlink
Ans:
C
Question:
11 Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d. None of the above
Ans:
a
Question
12: Which of the following statements about Google technical and quality
guidelines is true.
a. It is advantageous if your web server supports the
If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the parameters short
and the number of them few
c. Avoid using robots.txt to prevent crawling of search results
pages or other auto-generated pages, even if they don't add much value for
users coming from search engines
d. Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to speed up
indexing
Ans: b
Question
13: Which of the following statements about Google’s technical and quality
guidelines is true?
a. It is advantageous if your web server supports the
If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the parameters short and the
number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other
auto-generated pages, even if they don’t add much value for users coming from
search engines
d. Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to speed up
indexing
Ans: b
Question
14: Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
Ans: b
Question
15: Which of the following is an ethical SEO Technique?
a.Creating a subdomain with the hottest keyword and creating
duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page
content or not
c. Creating a page which serves a different content to the search engine
bots and different to human users
d. None of the above
Ans: d
Question
16: All major search engines are case sensitive.
a.True
b.False
Ans: b
Question
17: While optimizing your website it is important to generate the right type of
traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the
website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website
and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the
source from where they found your website
d. By letting you know the percentage of users who left your website
within 10 seconds of viewing the first page
Ans: b
Question
18: Implementing a 301 Permanent Redirects on the old pages to redirect to the
new pages is a good idea from the SEO perspective.
a. True
b. False
Ans: b
Question
19: Which of the following factors contribute towards link popularity of a
website?
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it
Ans:
a,b,c & d
Question
20: Search engines do not index some common words (such as “or”, “and”, “when”,
and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Ans: d
Question
21: What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
Ans: b
Question
22: Which of the following activities could be looked down upon by Google as
per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
Ans: b & c
Question
23: Which of the following statements about RSS are correct?
a. It is a form of XML
b. tstands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Ans:
a
Question
24: _________ is usually the best web page to get linked to while receiving a
themed in-bound link from another website.
a. The sitemap
b.The contact page
c.The home page
d. The page which you would like to improve in the search engine rankings
Ans: d
Question
25: Which of the following can be termed as good keyword selection and
placement strategies?
a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d. ofive or more keywords per page
Ans: a & d
Question
26: If your site is not appearing in Google search results because of some
unethical SEO practices in the recent past, ____________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users,
and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a
fresh website with a new domain name.
Ans: d
Question
27: Which of the following statements about search engine optimization
techniques are correct:
a. Making a keyword bold does not influence the way that the
search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page
and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound
links as it could look automated to the search engines
Ans: a,b & d
Question
28: A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the
Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Ans: d
Question
29: Which of the following free tools/websites could help you identify which
city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ans: e
Question
30: Which search engine technology prevents a website from appearing in
numerous top positions in the search engine result pages
ans:clustering
Question
31: How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go
through a website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the
keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the
website
d. None of the above
Ans: c
Question
32: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible
pages on a website.
a. True
b. False
Ans: a
Question
33: What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search
term
Ans:
d
Question
34: Which of the following conditions will Google treat favorably from the
‘Relevancy’ perspective?
a. The website offering products and services to the visitors
country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Ans: d
Question
35: State whether the following statement is true or false. A sitemap provide a
list of natural links to user accessible pages on a website.
a. True
b. False
Ans: a
Question
36: Some words, when followed by a colon, have special meanings to Yahoo. What
is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
Ans: c
Question
37: Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web
site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a
page of a web site
Ans: a
Question
38: What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
a. Red hat techniques
b.Silver hat techniques
c. Grey hat techniques
d.Shady hat techniques
Ans: c
Question
39: Why is it a bad idea from the seo perspective to host free articles and
write ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you
could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
Ans: b
Question
40: The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex, nofollow”>
a. Not to index the homepage and not to follow the links in the
page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Ans: b
Question
41: Which of the following statement is correct with regard’s to the
images within a web page?
a.Images can not be spidered by the search engine (check)
b. Important
keywords related to the image should be plcaed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
Ans: b
Question
42: _______ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Ans: d
Question
43: Which of the following statements is correct with regard to natural
links?
a.They are two way links (reciprocal links)
b. They are from authority websites
c. They are
voluntary in nature
d. They are from .edu or .gov extension websites
Ans:
c
Question
44: What will happen if you type the words ‘Certification -Networking’ in
the Google search box?
a.Google will find the web pages about Certification and also containing the
word “Networking”
b. Google will find all the web pages containing the words
“Certification” and “Networking”
c. Google will find all the web pages in which the words
“Certification” and “Networking” appear together
d. Google will find the web pages about Certification that
do not contain the word Networking
Ans: d
Question
45: If you enter ‘Help site:www.microsoft.com’ in the Google search box,
what will Google search for?
a.It will open up the Google help pages applicable to www.expertrating.com
b. It will find
pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct
you to the request page for re-indexing of www.expertrating.com
Ans: b
Question
46: Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are
also called link farms
c. They are paid listings
d. They contain numerous inbound links
Ans: b
Question
47: What is the name of the search engine technology due to which a query
for the word ‘actor’ will also show search results for related words such as
actress, acting or act?
a.Spreading
b. Dilating
c. RSD (real
time synonym detection)
d. Stemming
e. Branching
Ans: d
Question
48: If a website’s search engine saturation with respect to a particular
search engine is 20%, what does it mean?
a. 20% of the webpages of the
website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by
the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search
engine for its most important search terms
Ans: a
Question
49: What is the main reason for the effectiveness of optimizing a webpage
towards a long tail keyword search?
a. There
are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new
websites
c. Search engines do not pass on long tail search traffic to websites that rank
high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
Ans: a
Question
50: people do a web search. In response, they see links to a variety of
web pages. Three of the 10 people choose one particular link. That link then
has a __________ click through rate.
a. 20
percent
b. 30 percent
c. more than
30%
d. disclosed through the “rel=nofollow” attribute in
the hyperlink
Ans:
d